Easy WordPress Mailing List Builder

MK — Thu, 20 Aug 2009 21:01:50 +0000

Build a huge list. This plugin allows you to effortlessly and rapidly build a segmented and targeted list of subscribers. It is a free plugin for WordPress. However, to use it, you must have an email marketing account from GetResponse.

Easy, Yet Extremely Targeted Subscription Forms

Consider this, you have a blog about online marketing, and it has a subscription form on every page. The form could have a call to action message that reads like:

JOIN OUR MAILING LIST!

To have a generic call to action not relevant to the page content is just…lame. Contrast that with the following. On your articles about copywriting, your form says:

Multiply your conversion rate. Get the newest copywriting tips delivered straight to your inbox!

And on your articles about SEO, your form says:

Always be at the top of Google results. Get the latest SEO secrets delivered straight to your inbox!

Someone may say I can do that without a plugin. What do I need this for?! First of all, that’s only a fraction of what this plugin does. Second, you can’t do it with the level of ease that I’m about to show you. With this plugin, inserting a form into your article is just a matter of typing: [mlb]Multiply your conversion rate. Get the newest copywriting tips delivered straight to your inbox![/mlb] And the plugin will insert the form, like:

Will Automatically Segment Your Subscribers for You

It will add WP tags to subscribers!

When subscribers pile up rapidly on you with these targeted forms, you’ll need to keep them organized in interest groups. This way, you send targeted newsletters and autoresponders to the relevant groups. Hence, increase the quality of your list and marketing. As mentioned, the plugin integrates with both WordPress and the powerful email marketing system of GetResponse. Each Post in WordPress has tags to describe the content of a post. GetResponse, in turn, allows you to store information about your subscribers, such as their interests. This plugin intelligently assumes that when a user subscribes to your blog from a post that has the tags: seo, online marketing, and conversion rate, that user is also interested in these topics, so this information is added to the subscriber information in your GetResponse account. You can then group subscribers based on their interests!

And Perks

Sidebar Widget

If you’d like to have a subscription form in the sidebar as well, this plugin allows you to easily configure a sidebar subscription form independant of the form that appears within your content.

Fully Ajaxed

The form submission and validation is done completely through Ajax. That means, your visitor doesn’t have to leave your page when they subscribe. They see a nice “Thank You” message and they continue on browsing your site.

Custom Campaigns and Tracking Codes

In your GetResponse account you may have several “campaigns”. This plugin allows you to specify the campaign for each form, like [mlb c="mycampaign"]Call to Action[/mlb] or leave it off and a default campaign will be used. Similarly, if you’re used to inserting tracking codes with your subscription form, you can do [mlb r="mysidebar"]Call to Action[/mlb]

Download & Support

Download the latest version of WordPress Mailing List Builder If you need help with the plugin, please visit the support, documentation and FAQs page.

WordPress Mailing List Builder Support

WordPress Mailing List Builder Support

MK — Thu, 20 Aug 2009 20:06:38 +0000

This is the documentation page for the WordPress Mailing List Builder (MLB, for short) plugin. If you do not yet have one, go get one here.

Full List of Features

Easily insert targeted subscription forms within your post/page content
Administration panel
Separate and easily customizable HTML and CSS
Integrates safely with GetResponse‘s API
Form fully processed via Ajax
Supports variety of shortcodes
Loads JavaScript and CSS only when needed so as to not increase bandwidth consumption
Even though there is only one field for “name”, the plugin intelligently identifies user first and last names and stores them accordingly with GetResponse
Sidebar widget with fully separate configurations options

Installation and Usage

Put the plugin zip file in the plugins folder of WordPress. Then, simply activate the plugin from WordPress’s administration panel.

When you have the plugin successfully activated, you’ll see a new menu on the left-hand side, “Mailing List…”. Click on it, and enter your GetResponse API key. You must have at least one campaign in your GetResponse account.

Then, add a new post or page and type the [mlb \] tag within your post or page content and the form will simply appear where you typed the tag. Read below to learn more about tags

Supported Tags (Aka Shortcodes)

To integrate with GetResponse and display your form properly, MLB requires that you have at least one default GetResponse campaign in your account. In addition to that, you also can specify a default call to action message and a tracking code. MLB uses this information everytime you inser the [mlb /] tag in your content. You have variety of options in these tags:

Self Closing Tag, [mlb /]

This is the quickest way to insert a form in your content. If you just put in [mlb /] and nothing else, MLB will use your default campaign, default call to action message, and default tracking code.

Enclosing Tag, [mlb]Some Call to Action Line[/mlb]

To specify a call to action message within your content, use the enclosing tags as shown above.

Attributes

Within the first tag, you can have one or the two attributes that MLB supports. The two attributes are c, for campaign, and r, for reference or tracking code. For example, you could do [mlb c="my_second_campaign" /] or [mlb r="my_top_form"]Call to Action[/mlb]. These attributes overwrite the defaults.

FAQs

Can I use a free GetResponse account with the plugin?

To use the plugin, you need an API key from GetResponse. And an API key is only available to paid accounts.

How can I find my GetResponse API key?

Make sure that you are logged-in to your GetResponse account, then go to this page.

Can I use this plugin with another email marketing provider, such as Aweber or iContact?

Not yet. I may make plugins for those in the future…depending on how this one goes…

Support Questions and Feedback

Please post feedback and support questions in the dedicated plugin forum here (I monitor it closely). You have to be logged-in to WordPress.org. If you don’t have a WordPress.org account, register one here.

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